Take a breath.

Welcome to my work.

Shelly Chen

Designer focused on craft, delight, and shipping products at scale.

Shipped Products

Horizon website redesign

VR + mobile feed redesign

Messenger stories

IG broadcast channel

Messenger broadcast channel

Craft & Delight

Craft, motion, and delight through Origami prototypes

Kaizen and craft programs

Vibe Coding

Just Breathe - a multimodal breathing companion

Built reusable Horizon template using Cursor + Xcode

Founded Stargazer, an org-wide vibe coding program

Crafted with Cursor + 🤍

Resume

Horizon device
Led Horizon website redesign for Connect 2025 launch.
Shipped VR and mobile feed redesigns, announced at Connect 2025.
Led Messenger Stories Craft Backlog, shipping 29 craft improvements.
Founding design team. 0→1 launch, GTM Jun 2023 (CNBC, Yahoo News). Scaled 10M→124M DAU, 455M MAU.
Lead designer, owning end-to-end design for 20 key projects for Oct 2024 GTM (The Verge). Grew DAU 286K → 5M.
Led Kaizen for VR Feed, Messenger Stories Craft Backlog, CM Craft Backlog.
A cross-platform breathing companion built with vibe coding, with haptic and breath-guiding audio cues across iOS, web, and Meta Ray Ban Display Glass.
Stargazer
Org-wide education program to teach designers vibe coding. Published starter guides and hosted weekly office hours, including Vibe Coding 101.