Take a breath.

Welcome to my work.

Shelly Chen

Designer focused on craft, delight, and shipping products at scale.

Shipped Products

Horizon website redesign

VR + mobile feed redesign

Messenger stories

IG broadcast channel

Messenger broadcast channel

Craft & Delight

Craft, motion, and delight through Origami prototypes.

Kaizen and craft programs.

Vibe Coding

Founded and led Stargazer program

Built reusable Horizon template using Cursor + Xcode

Authored starter guides for Metaverse designers

Weekly office hours on prompting

Crafted with Cursor & 🤍

Resume

Horizon device
Led Horizon website redesign for Connect 2025 launch.
Shipped VR and mobile feed redesigns, announced at Connect 2025.
Led Messenger Stories Craft Backlog, shipping 29 craft improvements.
Founding design team. 0→1 launch, GTM Jun 2023 (CNBC, Yahoo News). Scaled 10M→124M DAU, 455M MAU.
Lead designer, owning end-to-end design for 20 key projects for Oct 2024 GTM (The Verge). Grew DAU 286K → 5M.
Led Kaizen for VR Feed, Messenger Stories Craft Backlog, CM Craft Backlog.
Stargazer
Org-wide education program to teach designers vibe coding.
Guide
Published four starter guides to easily start vibe coding.
Vibe Coding 101